If your website runs on WordPress, there is a strong argument for keeping your email marketing there too, and that is exactly the case MailPoet has built its business on.…
Starting an email list from absolute zero can feel intimidating. You're staring at an empty inbox of subscribers, wondering how anyone builds a list of thousands of engaged readers or…
Not all valuable content needs to be freely accessible to everyone who stumbles across your website. Gated content — resources that require visitors to provide their email address before accessing…
For small businesses operating without a dedicated design team, creating professional-looking emails from scratch can feel like a significant hurdle. Fortunately, you don't need design skills or a big budget…
More emails are opened on phones than on any other device, which means designing primarily for desktop and treating mobile as an afterthought is a strategy that no longer makes…
Of all the emails you'll ever send to a subscriber, the welcome email consistently earns the highest open and engagement rates. It arrives at the exact moment someone has made…
While many businesses start with the free templates built into their email marketing platform, there often comes a point where those options start to feel limiting — either too generic,…
One of the most persistent debates in email design centers on a fundamental stylistic choice: should your emails lean minimalist, favoring clean text and generous white space, or should they…
Not every business has the budget or need for a dedicated email designer, and that's perfectly fine — with the right approach, tools, and a handful of design principles, you…
Seasonal emails represent some of the highest-stakes campaigns on your entire marketing calendar. Black Friday, the winter holidays, and other major seasonal moments consistently drive some of the highest engagement…
Your email signature is one of the most frequently seen, yet most consistently overlooked, pieces of branding you have. If you send even a moderate number of individual emails each…
Imagine moving to a new neighborhood and immediately trying to borrow your neighbor's car, ask for a large loan, and get a key to their house, all on day one.…