Wix is one of the most popular website builders around, and for good reason — it’s flexible, beginner-friendly, and packed with templates. But its pricing page can be a little overwhelming, with multiple tiers, add-on fees, and separate plans for businesses that need to sell products versus those that just need a simple site. This guide breaks down exactly what each Wix plan includes, what it costs, and how to pick the right one without overpaying.

Wix’s Pricing at a Glance

Here’s the simplified version of what Wix charges in 2026, based on annual billing:

• Free: $0, but with Wix branding, ads, and a Wix subdomain
• Light: Around $17/month, the entry-level paid tier for simple sites
• Core: Around $29/month, the most popular plan, unlocking ecommerce
• Business: Around $36-39/month, built for growing online stores
• Business Elite: Around $159/month, for large-scale operations
• Enterprise: Custom pricing, typically starting around $500/month

One important thing to understand upfront: Wix’s advertised prices are generally first-year annual rates, paid upfront. Renewal pricing in year two can be noticeably higher — some users report increases of 25% to 50% — so it’s worth budgeting for the renewal rate, not just the attractive intro price you see when you sign up. Monthly billing is also available, but it typically costs significantly more over the course of a year compared to paying annually.

The Free Plan: Good for Testing, Not for Business

Wix’s free plan lets you build and publish a real, working website without paying anything. It includes access to Wix’s drag-and-drop editor, templates, and basic tools. However, it comes with two significant catches:

• Your site lives on a Wix-branded subdomain, like username.wixsite.com/site-name
• Wix ads appear on your pages, which you have no control over removing

You also can’t connect a custom domain on the free plan. For a personal experiment, a class project, or simply testing out whether you like Wix’s editor before committing money, the free plan works fine. But for any business, freelancer, or organization that needs to look credible to visitors, the free plan isn’t really viable long-term — it’s best treated purely as a trial run.

Light Plan (~$17/month): The Entry-Level Professional Tier

The Light plan is where Wix starts to feel like a real website for a real business or individual. For roughly $17 a month billed annually, you get:

• Removal of Wix ads
• Ability to connect a custom domain
• A free custom domain included for the first year
• Around 2 GB of storage
• Basic marketing tools
• Wix’s standard hosting, SSL security, and mobile optimization

Who Light Is Right For

Light makes sense if your website’s job is purely informational or reputational — a portfolio, a personal blog, a simple business landing page, or a resume-style site. It does not include ecommerce functionality or payment processing of any kind, so if you’re planning to sell anything — products, services, bookings, or memberships — Light won’t cut it, no matter how tempting the lower price looks.

Core Plan (~$29/month): The Best Value for Most Small Businesses

Core is widely considered Wix’s best value tier, and it’s the plan most small business owners end up choosing. On top of everything in Light, Core adds:

• Full ecommerce functionality, supporting up to 50,000 products
• Wix Stores, with filtering and sorting tools for shoppers
• Support for selling subscriptions and collecting recurring payments
• Booking tools for appointment-based businesses
• More storage and expanded marketing features
• Basic analytics to track site performance

Why Core Is the Plan Most People Should Consider

The jump from Light to Core costs about $12 more per month, but it unlocks an entirely different category of functionality — the ability to actually sell things. If there’s any chance you’ll want to accept payments, sell products, or take bookings with deposits down the line, it’s usually smarter to start on Core rather than upgrading later, since migrating store data and payment settings after the fact can be a hassle.

Core is the plan Wix itself tends to position as the sweet spot, and for good reason: it includes all the core tools a small online store or service business needs, without paying for the higher storage limits and advanced features that Business and Business Elite are built around.

Business Plan (~$36-39/month): For Growing Online Stores

The Business plan sits just above Core and is aimed at stores that are scaling up. For a relatively small increase over Core’s price, you get:

• Expanded storage
• More advanced marketing and automation tools
• Support for dropshipping and print-on-demand integrations
• Loyalty program tools
• Enhanced reporting and analytics

When to Upgrade From Core to Business

If your store is growing — more products, more traffic, more marketing campaigns running simultaneously — Business gives you meaningfully more headroom without a huge price jump from Core. It’s particularly worth considering if you’re planning to integrate dropshipping suppliers or want more sophisticated customer loyalty tools to encourage repeat purchases.

For a lot of small stores, though, Core remains sufficient for quite a while. Don’t feel pressured to upgrade to Business just because it’s the “next tier” — wait until you’re actually running into Core’s limits around storage, product complexity, or marketing automation.

Business Elite (~$159/month): For Large-Scale Operations

Business Elite is a significant jump in both price and capability, aimed at larger, established businesses. It’s the only Wix tier offering unlimited storage, and it also includes:

• Priority customer support
• More advanced multi-user account management
• Deeper reporting and business intelligence tools
• Higher-tier features generally aimed at established, high-traffic operations

Unless you’re running a large, content- or product-heavy site with real storage demands and a need for priority support, this tier is likely more than most small businesses need. It’s built for companies that have outgrown the standard Business plan’s limits, not for businesses just starting to scale.

Enterprise: Custom Pricing for Large Organizations

Above Business Elite sits Wix Enterprise, priced on a custom, quote-based basis typically starting around $500 a month. This tier is aimed at large organizations with complex needs — multiple sites, dedicated account management, advanced security requirements, and custom integrations. Most individual entrepreneurs and small businesses will never need to consider this tier.

Costs That Aren’t in the Sticker Price

Wix’s plan prices don’t tell the whole story. A few additional costs are worth budgeting for:

Payment processing fees. If you sell anything through Wix Stores, expect standard transaction fees — commonly around 2.9% plus $0.30 per transaction — on top of your monthly subscription. These fees apply regardless of which paid plan you’re on, once you start using Core or above.

App costs. Wix’s App Market includes many third-party add-ons for things like advanced SEO, email marketing, and customer reviews. These typically range from around $3 to $20 per month each, and it’s easy for a handful of useful apps to quietly add $30-50 a month to your total bill.

Domain renewal. The free custom domain that comes bundled with paid plans typically only lasts for the first year. After that, you’ll pay to renew it, similar to any other domain registrar.

Year-two renewal pricing. As mentioned earlier, the attractive annual price you see at signup is often a first-year rate. Renewal pricing can be substantially higher, so it’s worth checking your account’s renewal terms before you’re surprised by a bigger bill.

How Wix Compares to Alternatives

Wix sits at a fairly standard price point compared to other website builders. Squarespace, for example, is slightly cheaper at the entry level and includes ecommerce functionality even on its lowest tier, whereas Wix reserves ecommerce for Core and above. However, Wix’s Core plan often offers more built-in functionality — like booking tools, subscription selling, and a larger product catalog cap — making the comparison less about which is cheaper and more about which platform’s feature set actually matches what you need.

So, Which Wix Plan Should You Choose?

Here’s a simple way to decide:

Stick with Free only if you’re testing Wix’s editor and have no need for a custom domain or professional appearance yet.

Choose Light if your site is purely informational — a portfolio, blog, or basic business presence — with no plans to sell anything.

Choose Core if you want to sell products, take bookings, or accept any kind of payment. For most small businesses, this is the plan to start with, even if you’re not selling much yet, since it saves you a migration headache later.

Choose Business once your store has genuinely outgrown Core’s storage, marketing, or catalog limits.

Choose Business Elite only if you’re running a large, high-traffic operation that needs unlimited storage and priority support.

Consider Enterprise if you’re a large organization with complex, multi-site needs — otherwise, skip it.

For the vast majority of individuals and small businesses, the decision really comes down to one question: are you selling anything? If the answer is yes, or even “maybe soon,” Core is the plan worth starting with. If the answer is a firm no, Light will comfortably cover your needs at a lower monthly cost. Whichever plan you choose, keep an eye on renewal pricing and app add-on costs, since those are where Wix’s real, ongoing cost tends to live beyond the headline number.